Digital Marketing
How Click-Through Rate Rules Ad Auctions and AI Search
CTR prices ad auctions and now measures AI search losses. We explain benchmarks, counting changes and what to watch before trusting the metric.
Digital Advertising.
Digital Marketing
Apple’s iOS 27 blocks The Trade Desk from Safari ad serving
Apple's iOS 27 update blocks The Trade Desk's core ad delivery domain on Safari, stopping impressions before identity workarounds can help.
Digital Marketing
IAB Tech Lab’s New Rules Target Duplicate Ad Auctions
IAB Tech Lab’s first Programmatic Best Practices set voluntary rules to curb duplicate bid requests. Here’s what buyers and sellers need to know.
Digital Marketing
Amazon DSP Opens Self-Service in 5 New Countries
Amazon Ads opens its DSP console to Belgium, Poland, Singapore, Egypt and South Africa. Here's what regional buyers should check before launch.
Digital Marketing
ChatGPT Ads Hit $1B Run Rate in Under 200 Days
OpenAI says ChatGPT Ads passed a $1 billion annualized run rate in under 200 days. Here’s what the scale, pricing and buyer access mean for performance teams.
Digital Marketing
Self-Serve Ads Are Rewiring Who Gets to Advertise
Self-serve ad platforms are collapsing minimums from ChatGPT to CTV while shifting campaign control, and risk, to buyers. Here's what to watch.
Digital Marketing
Google Fined €403m Over Location Tracking in GDPR Case
Ireland’s DPC fined Google €403m over Android location tracking first flagged in 2018. Here’s what the decision means for advertisers.
AI in Marketing
AI Interactive Ads Bring Personalization at Scale Closer
AI-generated interactive ads are moving from concept to real campaigns, turning ad views into responsive, intent-driven experiences.
Digital Marketing
Meta Ads Get Pricier: India’s D2C Brands Rethink Spend
Rising Meta CPMs and automated auctions are squeezing D2C brands. Here’s why costs are up and how smart teams are adapting their performance playbook.
Digital Marketing
Dentsu India Opens Performance Studio in Bengaluru
Dentsu India's new Bengaluru unit combines AI creative production, performance media and measurement under one data-led loop to scale campaign assets.
