Digital Marketing
Google Ads: Add 3 Form Checks to Stop Fake Leads
Google Ads says invalid traffic filters won't stop junk form submissions. Here are the three advertiser-side safeguards and why they matter.
digital marketing.
Digital Marketing
Made-for-Advertising Sites Still Drain Programmatic Budgets
MFA sites pass viewability and brand safety checks while diverting programmatic spend. Here's the arbitrage math and the filters that block it.
AI in Marketing
Anonymizing Prompts Cuts GPT-4o Mini Retrieval Score 60%
New research shows anonymizing prompts before a language model can cut retrieval accuracy by 60% for GPT-4o mini. Here is what marketing teams should test.
SEO
Google Discover in 2026: What Marketers Need to Know
Google Discover now drives most Google referral traffic to news sites, but algorithm shifts and AI summaries are changing the rules. Here's how to adapt.
SEO
Google AI Payment Pilot and Search Profiles at 10K
Google tests paying sites for AI answers, Search profiles open to 10K followers, and Cloudflare splits AI training from search crawling. Here's what to do.
SEO
Zero-Click Search in 2026: The Metric, the Math, the Playbook
How zero-click search is measured, why estimates range from 22% to 68%, and what growth teams can do to stay visible when clicks disappear.
SEO
Google Discover’s Dive Deeper Test Puts Publisher Clicks at Risk
Google’s new Discover test adds an AI-generated topic overview before publisher links, and news SEO teams are worried about click-through.
Digital Marketing
DFP Explained: What Google Ad Manager’s Ad Server Does
DFP still shapes how publishers pick winning ads. Here’s how ad server priorities, dynamic allocation and 2026 court rules affect your stack.
AI in Marketing
Why Your Brand Needs an AI Accountability Document
A school district beat Big Tech to a working AI accountability guide. Here's why marketers should publish one before search catches on.
Digital Marketing
Cohort Targeting After Google Kills Topics: What Works
Cookie-free targeting didn't vanish; it moved to publisher cohorts, CTV and clean rooms. Here's what marketers need to know about buyer-ready groups.
