Throwback
CRED Not Everyone Gets It: Selling Exclusivity With Govinda
How a deadpan 90s throwback starring Govinda turned credit-card bill payments into an exclusive club and made FOMO the growth engine.
digital marketing.
Digital Marketing
Podcast Ad Study: 29-Point Awareness Lift, No Format Split
A home security ad lifted unaided awareness from 39% to 68%, but pooled results across audio, image and video leave the format question open.
SEO
Google Deploys SAFE to Catch AI Spam Networks
Google's new SAFE system uses four AI agents to catch AI-generated spam that breaks the spirit of policy, not just the letter. Here's why that matters.
AI in Marketing
DS Group, WPP Media and MICA launch AI-driven DCODE 2.0
DCODE 2.0 from DS Group, WPP Media and MICA folds AI into search, paid media, performance and creative as digital is set to take 68.1% of India's ad revenue.
AI in Marketing
DS Group’s DCODE 2.0 Puts AI at Marketing’s Core
DS Group, WPP Media and MICA launched DCODE 2.0, an open-access playbook weaving AI into search, paid media, performance and creative.
Digital Marketing
Five Below’s Digital Pivot: Social, Data, and Store Flywheel
Five Below grew comparable sales 14.1% by shifting ad dollars to social and CTV. Here's what the retailer's data roadmap means for growth teams.
Digital Marketing
Five Below’s Digital Marketing Bet Fuels 22.9% Growth
Zacks reports Five Below is shifting working media to social, CTV and YouTube, using social listening and checkout data to drive store visits.
AI in Marketing
Assemble Launches DMCC as AI Search Forces New Playbook
Assemble's new Digital Marketing & Communications Council unites 394 companies as members report 40–60% traffic drops from AI search.
Social Media
Social Media Competitor Analysis Tools for 2026
Benchmarks turn your social numbers into decisions. Here are the 2026 tools and metrics that help you spot gaps, track share of voice, and plan smarter.
Digital Marketing
African Parks Taps VML South Africa for Digital Storytelling
African Parks has named VML South Africa its digital agency partner to scale conservation storytelling across web, social, CRM and B2B/B2C strategy.
