Digital Marketing
Cohort Targeting After Google Kills Topics: What Works
Cookie-free targeting didn't vanish; it moved to publisher cohorts, CTV and clean rooms. Here's what marketers need to know about buyer-ready groups.
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Social Media
Content Curation: Add Value Without Burning Budget
Curation saves time and builds authority when you add context, credit creators, and track what resonates. Here’s a practical 2026 workflow.
AI in Marketing
Datasea AI Agents Hit $89.4M Usage Run-Rate Potential
Datasea signs five AI agent marketing deals with usage-based billing. Here is why the recharge-consume-settle model matters for growth teams.
Digital Marketing
Google Ads Now Benchmarks Your Spend Against Peers
Google Ads is rolling out a Spend Benchmarks report that shows weekly ad spend and clicks versus similar businesses. Here's how to use it wisely.
AI in Marketing
Mrig Sight Media Retools for AI-Driven Brand Discovery
Mrig Sight Media is expanding SEO, content and reputation services as AI reshapes how consumers find and evaluate brands online.
Digital Marketing
Chrome Now Publishes Ad Load Metrics for Websites
Google's Chrome UX Report now shows ad count, density, network bytes, and CPU time. Here's what publishers and buyers should do next.
SEO
How to Audit and Defend Your Brand in AI Search
AI search engines now repeat outdated claims, impersonators and brand confusion. Use this practical audit and defense workflow to protect your brand.
Digital Marketing
Paid Search After AI Overviews: Fight, Influence, Generate
AI Overviews are changing search economics. Here’s how to split paid search queries into fight, influence, and generate-demand buckets.
AI in Marketing
ChatGPT Ads and GEO: Paid Plus Organic AI Visibility
SEJ, OpenAI and Go Fish Digital team up to clarify when brands should buy ChatGPT Ads, earn GEO visibility, or blend both.
SEO
GEO Experiments: Earned Mentions Beat Owned Content in AI Search
Two GEO experiments challenge AI visibility advice: earned placements drove most citations, while owned content was a foundation, not a growth lever.
