Viral Campaigns
POLITIX turns Movember into a moustache matchmaking game
Rob Mills plays Monsieur Mo in POLITIX's Match Your Mo, a character-led Movember push that pairs moustaches with jackets and donates $10 per sale.
digital marketing.
AI in Marketing
Only 14 of 29 AI products let users stop ad data sharing
A 788-setting audit of 30 AI products finds most lack a real ad data-sharing opt-out. Here's what that means for AI-powered marketing stacks.
SEO
Reddit Says Google AI Mode Could Cut 130M Daily Users
Reddit warns daily active uniques could fall by a low double-digit percentage in Q4 as Google AI Overviews and AI Mode stop sending search referrals.
Digital Marketing
WPP Growth Still 6 Points Short as Client Losses Bite
WPP is winning more pitches, but lost clients still cut 2026 growth by 600 basis points, pushing a return to growth into 2027.
AI in Marketing
The AI 100: 100 Agency Leaders Redefining Brands with AI
Indian Startup Times names 100 agency leaders shaping AI-led marketing across India. Here's what the list says about agency leadership.
Digital Marketing
36% of Marketers Keep Paying for Channels They Doubt
Funnel's Playing defense report finds 36% of in-house marketers keep paying for channels they doubt. Here's why pressure and measurement gaps drive it.
SEO
AEO: How to Win When 60% of Searches Never Click
Around 60% of searches end without a click. Here's how answer engine optimization gets your brand cited by ChatGPT, Perplexity, and Gemini.
AI in Marketing
ChatGPT Ads Auto-Edits Copy by Default from Today
OpenAI is switching on automatic creative enhancements by default for ChatGPT Ads. Here's what changes without approval, and how to protect UTMs.
Digital Marketing
T-Mobile’s $956M ad spend grows; adtech units stay dark
T-Mobile's Q3 ad spend rose 5.5% to $956M, but Vistar and Blis still don't disclose revenue. Here's why that matters for media buyers.
Digital Marketing
Google ad clicks up 8% in Q3, lagging 9-month pace
Google's paid clicks rose 8% in Q3, lagging the 11% nine-month pace, while CPC rose 4%. Here's what Alphabet's 10-Q means for ad buyers.
