Social Media
Jio Story: Fourteen People, One Phone, Infinite Reels
One connection became India's shared living room: cricket nights with fourteen fans, finale watch parties and wedding reels.
digital marketing.
SEO
Google: URL Keywords Become Irrelevant Once a Page Has Content
Google's new video says keywords in URLs become basically irrelevant once a page has content. Here's what to do with domains, paths, emoji and underscores.
Digital Marketing
Uber’s ride data is now for sale off-app in the US
TripleLift is first to sell Uber ride, delivery and shopping audiences on the open web in the US, via curated PMP deals. Here's what buyers need to know.
Digital Marketing
Why Jio’s 2016 Data Memory Still Does the Marketing
The first video call home and 2016 data moment became shared nostalgia. Here's why that memory still carries brand recall for marketers.
Growth Hacking
Jio Story: The 170-Day Lesson in Selling Possibility
How Jio's 2016 Welcome Offer turned data from a budget line into a creative brief, and what the 170-day sprint taught growth teams.
Digital Marketing
Your Martech Stack Assumes You Already Know the Basics
PPC Land's Luis Rijo flags a blind spot: every tool in your stack presumes you already arrived with the fundamentals. Here's what that means for teams.
AI in Marketing
DeepSeek prices AI web search at $0.75 per 1,000 calls
DeepSeek opens Search and Fetch APIs at $0.75 per 1,000 calls; Cloudflare grades bots on post-approval conduct. Here's why marketers should care.
Social Media
Jio Story: When One Connection Runs the Room
How one connection turns cricket nights, finales and wedding reels into group viewing—and why marketers should build for the room, not the scroll.
AI in Marketing
Jio Story: One Dal Question, Three Layers of the Future
5G, cloud and AI Everywhere for Everyone sound abstract until Mummy asks for a dal recipe. Here is the everyday version for marketers.
Digital Marketing
Safari Caps Server Cookies to 7 Days on Cloaked Subdomains
Safari caps server-set cookies at 7 days when tracking subdomains resolve to unrelated networks. Here's the same-origin fix and its caveats.
