Digital Marketing
Jio Story: Five Daily Data Rituals Marketers Should Mine
Five everyday data rituals—saver, binger, kirana owner, creator and Dadi—show where India’s attention shifts once data fades into utility.
digital marketing.
Digital Marketing
Jio Story: The 170-Day Welcome Offer Was a Product Demo
The 2016 Welcome Offer didn't just give free data; it made usage the product demo and reset the questions marketers still ask.
Digital Marketing
Jio Story: The Cyber Cafe Went Quiet, 524M+ Pockets Stayed Live
From cyber cafe queues to 524M+ always-on pockets: how the 2016 unlimited data shift rewired everyday habits and changed the marketer's brief.
Digital Marketing
Jio Story: Which Data Self Takes Over After 10 PM?
Are you the Data Saver, the Midnight Binger, the Hotspot Hero or the Reel Royalty? These four data modes shape how India uses the internet after 2016.
Digital Marketing
Meta’s Terms Now Let It Crawl Every Business Site
Meta's updated Commercial Terms, effective Oct. 30, extend crawling and AI training rights to any business use—not just advertisers. Here's what to do.
Digital Marketing
Five Indian Habits That Quietly Outgrew the Data Meter
The data saver, midnight binger, kirana owner, first-gen creator and Dadi on her first call reveal how India's digital life became quietly habitual.
Digital Marketing
Last-Click Attribution Undervalues Ads by 31%
Full-funnel measurement combines attribution, lift tests and mix models to reveal what last-click reporting misses. Here's how to build the stack.
Digital Marketing
Jio Story: Why We All Remember the Same First Video Call
The first video call home felt personal, but millions crossed the same threshold in 2016. Here's why shared memories do more brand work than campaigns.
Digital Marketing
Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
From rationed megabytes to always-on feeds, India's data decade created four consumer archetypes. Here's what each one means for growth marketers.
Digital Marketing
What a 16-Term Grid Teaches About Marketing Measurement
PPC Land's latest word grid is a reminder that every marketing metric debate comes down to the denominator. Use that to settle dashboard fights.
