Digital Marketing
AdRoll: Display CPMs Drop 45% While Meta Costs Rise 35%
AdRoll's Q3 data shows display prospecting CPMs fell 45% YoY, while one agency saw Meta CPMs rise 35%. Plan before the Q4 peak.
display advertising.
Digital Marketing
Why the $63bn fraud figure hides CPM display waste
Augustine Fou challenges the $63bn invalid traffic estimate: click-based rates miss CPM impression fraud. Here's what to check in display and video buys.
Digital Marketing
DV360’s Brand Safety Reset and the 15% Platform Fee
Google's DV360 replaced its brand safety controls and is resetting line items. Here's how the 15% fee and SDF deadlines affect programmatic buys.
Digital Marketing
Google to Bill DV360 and CM360 on Begin-to-Render in Feb 2027
From February 2027 Google will bill DV360 and CM360 display ads on begin-to-render impressions. Billed volume should dip slightly, shifting CPM and CTR baselines.
Digital Marketing
Display Ads Now Add Layers Without Replacing Old Ones
Display isn't replacing old formats—it's stacking new ones. Here's how to give every ad layer a clear job and avoid wasted complexity.
Digital Marketing
Google AdX Prebid Fix Could Take 15 Months
PubMatic's CEO says Google's AdX-Prebid fix needs 12 to 15 months. Here's what publishers, media buyers, and growth teams should track now.
Digital Marketing
Google Keeps AdX: What the 6-Year Ad Tech Decree Means
A federal judge rejected an AdX divestiture and imposed six-year conduct rules: Prebid interoperability, data sharing and ad server fairness.
