Digital Marketing
DV360: a 25-character name now gates every YouTube ad
Google now requires a business name and logo on every YouTube line item in DV360. Here's what breaks if you skip it, and how to update your workflows.
DV360.
Digital Marketing
DV360’s Brand-Safety Reset: 10 Themes Replace Old Exclusions
Google retired most DV360 sensitive-category exclusions on October 1. Here's what the 10 content themes control, and where they still fall short.
Digital Marketing
Google DV360 drops 17 sensitive category exclusions
Google's Display & Video 360 removed most native sensitive category exclusions on October 1, leaving buyers with tiers, themes and third-party tools.
Digital Marketing
Third-Party Data Can Push a $1.44 CPM to Nearly Double
Third-party audience segments add $0.50–$2 CPM on top of media. With average mobile CPM at $1.44, data can nearly double your ad cost.
Digital Marketing
DV360 SDF v11 rewrites 4 YouTube vendor columns
Google's SDF v11 folds YouTube vendor reporting IDs into four columns, expands lookalikes and puts old file versions on a January 2027 sunset clock.
Digital Marketing
Why 48% of Marketers Doubt Their Reach Data
Audience overlap analysis uncovers double-counted reach. The same 50,000 people can look like 25%, 2.5% or 2.3% depending on the denominator.
Digital Marketing
DV360’s Brand Safety Reset and the 15% Platform Fee
Google's DV360 replaced its brand safety controls and is resetting line items. Here's how the 15% fee and SDF deadlines affect programmatic buys.
AI in Marketing
Half of Kroger’s Meta and DV360 spend backed weak ads
Kroger, Vidmob and MMA Global scored 1,934 live ads and found half of Kroger's Meta and DV360 spend backed weak creative. Human moments beat product shots.
Digital Marketing
Google to Bill DV360 and CM360 on Begin-to-Render in Feb 2027
From February 2027 Google will bill DV360 and CM360 display ads on begin-to-render impressions. Billed volume should dip slightly, shifting CPM and CTR baselines.
AI in Marketing
AudienceMix Opens Its Segment Catalogue to AI Buying Agents
AudienceMix now lets AI assistants browse its segment catalogue through MCP and Slack, while human buyers still approve purchases in their DSP seat.
