SEO
Only 3.1% of retrieved pages get cited in AI answers
Only 3.1% of pages pulled into ChatGPT conversations are cited. Here is what GEO means for search marketers, which tactics hold up, and what to ignore.
Generative Engine Optimization.
AI in Marketing
9 AI Visibility Myths, Tested on 9M Real Answers
New research across 9M AI answers and 400+ brands challenges format, sentiment and platform myths. See what actually earns citations.
SEO
B2B Answer Engine Optimization: How to Get Shortlisted in AI
92% of B2B AI users say AI shapes their vendor shortlist. Here's how answer engine optimization gets your brand into those AI answers.
AI in Marketing
ChatGPT Ads and GEO: Paid vs Earned AI Visibility
OpenAI and Go Fish Digital break down how ChatGPT ads stay separate from earned recommendations—and how to measure visibility when last-click fails.
AI in Marketing
Assemble Launches DMCC as AI Search Forces New Playbook
Assemble's new Digital Marketing & Communications Council unites 394 companies as members report 40–60% traffic drops from AI search.
SEO
GEO Requests Beat Google SEO for Fiverr Freelancers
Fiverr's 2026 Holiday Marketing Index shows 67% of search freelancers saw more GEO requests versus 56% for Google rankings. Here's what to do.
AI in Marketing
AI Search Citations Are the New Visibility Metric
Boomcycle's quarterly series tracks AI search citations from a 43-citation May 2026 baseline. Here's why GEO is becoming a visibility metric.
AI in Marketing
Map the Sources Behind AI Answers in Your Industry
A practical audit shows which pages, communities and reviews shape AI answers for your buyers, so you can fix gaps instead of chasing rankings.
AI in Marketing
AI Citations: Rank Position and Format Matter Less Than You Think
A new preprint finds raw AI citation gaps overstate source-order effects. Here’s what marketers should test before chasing AI visibility wins.
AI in Marketing
GEO by Engine: What Actually Changes Across AI Chatbots
A practical breakdown of how ChatGPT, Claude, Gemini and Perplexity differ in AI search visibility, plus platform-specific tactics and KPIs.
