Throwback
Gillette’s We Believe Put a 30-Year Tagline on Trial
The 2019 Gillette campaign turned a razor tagline into a global argument about modern masculinity—and rewrote the rules of brand purpose.
Gillette.
Throwback
Gillette’s The Best Men Can Be: The Ad That Split Marketing
In 2019, Gillette turned its tagline into a cultural dividing line. Here's how the film was built, why it spread, and what it did for the brand.
