Digital Marketing
Matt Van Wagner on What PPC Still Gets Wrong
The paid search veteran on automation, broad match defaults, Google's incentives and why advertisers must verify every recommendation.
Google Ads.
AI in Marketing
How to Make AI Safer in Live Ad Accounts
A three-layer approach—grounding, gating, and human review—helps marketers deploy AI agents in live PPC accounts without losing control.
Digital Marketing
Paid Search After AI Overviews: Fight, Influence, Generate
AI Overviews are changing search economics. Here’s how to split paid search queries into fight, influence, and generate-demand buckets.
Digital Marketing
Local Services Ads to Performance Max: Audit Before You Migrate
Google is moving Local Services Ads into Performance Max. The key audit: export reports, verify tracking numbers, review budgets, and watch lead quality.
AI in Marketing
ChatGPT Ads: A 2027 Test Budget, Not a Strategy
Cheap inventory and thin competition make ChatGPT Ads worth a test in 2027 plans, but core budget should stay on Google and Meta.
Digital Marketing
Google Shopping CSS: The Hidden Margin in EU Ad Costs
European Shopping and Performance Max campaigns already run through a comparison shopping service. Here's what the CSS layer means for bids and ROAS.
Digital Marketing
EU Rivals Warn Google Shopping Box Risks 93,000 Merchants
Twelve comparison shopping companies warn Brussels that a closed Google Shopping box could force 93,000 merchants back to Google's own ads.
Digital Marketing
Google Ads Keywords Have Become an AI Matching Layer
Google has begun converting legacy broad match campaigns to AI Max, and exact match now follows meaning over literal text. Here’s what to audit.
Digital Marketing
Gen X: 31% of Retail Spend, Zero DSP Segments
Gen X is 19% of the U.S. population but 31% of retail spending. Yet no demand-side platform sells a Gen X segment. Here's how to reach them anyway.
Digital Marketing
19 Groups Push EU to Restore Automated Cookie Consent Signals
A coalition of 19 groups wants the EU to re-insert Article 88b, the rule that could replace cookie banners with browser-level consent signals.
