AI in Marketing
ChatGPT Ad Visits Earn $0.89 vs $2.45 for Search
A new working paper values U.S. ChatGPT ad visits at $0.89 against $2.45 for paid search, and sets a $0.26 parity CPC. Here's the math to test.
Google Ads.
E-commerce
BFCM Full-Funnel Playbook: The 30% Bidding Signal
A full-funnel BFCM playbook: ramp Meta early, lock Merchant Center, set a 30% seasonality signal, and convert December demand.
Digital Marketing
Google Search now shows Buy now on product panels
Google's Universal Cart is now appearing in US search results with Add to cart and Buy now. Here's what changes for retailers and ad measurement.
Digital Marketing
Google AI Mode ads expand to 10 more countries — no opt-out
Google expands AI Mode ads to 10 more countries with no separate opt-out, plus multiturn ads in the US. Here's what changes for your campaigns.
Digital Marketing
Google’s Apple Messages button isn’t on its 42-country iOS list
A green Apple Messages button in a US Google Search ad opens a pre-written SMS. Google hasn't announced it and its iOS list omits the US.
AI in Marketing
Google Tells Advertisers AI Search Queries Run 3x Longer
Google says AI search queries now run 3x longer and one in six searches is multimodal. Here's what that shift means for ad matching and search strategy.
Digital Marketing
Google Ads: 6 PPC Lessons Ahead of BFCM
Google's ads product team just busted a big PPC myth: changing targets or budgets does not reset Smart Bidding. Here are six tactics for BFCM.
Digital Marketing
Search and social still argue over who found the customer
PPC Land frames search vs social attribution as an old rivalry. Here's why last-click keeps the fight alive and what to do instead.
Digital Marketing
Google Stock Drops 13% as Advertisers Worry About AI Costs
Alphabet's 13% share slide after Q3 raises hard questions for advertisers funding Google's AI Search expansion. Here's what to watch.
Digital Marketing
AI Mode Queries Run 3x Longer: A 2027 Ad Playbook
Google says AI Mode queries are three times longer and more conversational. Here's what that means for paid search, landing pages, and 2027 planning.
