SEO
Only 3.1% of retrieved pages get cited in AI answers
Only 3.1% of pages pulled into ChatGPT conversations are cited. Here is what GEO means for search marketers, which tactics hold up, and what to ignore.
Google AI Overviews.
SEO
Self-Ranking Listicles Lose 38% of Google AI Citations
Lily Ray’s latest data shows Google AI Overviews now skip vendor-written “best of” pages far more often, as Google rewrites its quality rules.
SEO
Judge Dismisses Penske’s Google AI Overviews Antitrust Suit
The ruling against Penske Media shows why search referral traffic is an expectation, not a contractual right—and what that means for AI Overviews.
AI in Marketing
AEO vs SEO: Rank on Google, Get Cited by AI
Search now runs on two fronts: Google's results pages and AI answers. Here is where AEO and SEO overlap, where they split, and what to change.
SEO
What nosnippet Actually Does in AI Search Right Now
Google's nosnippet rule can suppress your normal snippet while blocking AI Overviews and AI Mode. Here's what to know before you use it.
SEO
AI Overviews Have More Links, But Some Skip the Web
Google AI Overviews show more external links, but some underlined phrases open AI Mode instead. Here is how SEO teams should read the data.
AI in Marketing
AI Visibility Audit: Measure Whether AI Recommends You
AI answers now decide which brands get named. Use Semrush's AI Visibility Toolkit to benchmark mentions, cited pages and content gaps before competitors do.
AI in Marketing
AI Agents Paid a Penny Per Page: The Experiment Explained
A hands-on x402 test charged AI agents $0.01 per crawl and watched Claude Code pay it. Here's why the model matters for publishers.
SEO
Follow-Up Queries Are the New SEO Battleground
Conversational search turns one query into a journey. Learn how to map follow-up questions and build content that stays useful after the first click.
AI in Marketing
Google Pilot Pays Publishers for AI Overviews and Gemini
Google is testing an AI Contribution pilot in Search Console that pays publishers when their content significantly contributes to Gemini, AI Overviews and AI Mode.
