SEO
AI search is eating publishers: 26% traffic drop hits court
Publisher group says AI cut unique visitors 26%. The filing pairs Microsoft's 'doom loop' with traffic declines that matter for SEO teams.
Google AI Overviews.
AI in Marketing
Only 9% of AI Travel Queries Are Booking Intent—Here’s Your Opening
BrightEdge data shows big brands own AI travel answers, but only 9% of prompts are booking intent, leaving inspiration and comparison queries open for smaller sites.
SEO
AI-Cited Pages Answer First: 20% vs 5% in Blind Test
Analysis of 193,507 AI answers found cited pages opened with a direct answer far more often than passed-over pages. Here's what to test.
SEO
Why 62% of AI Citations Never Name Your Brand
Semrush's four-layer AI search framework shows why being cited isn't the same as being recommended—and where to fix it first.
SEO
AI Overviews hit 88% of commercial searches; clicks stay thin
Semrush tracked 400 US commercial keywords and found AI Overviews on 88%. Yet ChatGPT referrals were 0.62% of Google organic volume.
SEO
AI Mode Cut External Clicks 18.8 Points. What Now?
Google's AI opt-out is live for every site. Being indexed now buys eligibility, not a visit—and the 18.8-point click drop shows why.
SEO
Search Drops to 12% of North American Publisher Pageviews
Chartbeat's Q3 2026 data shows search share for North American publishers fell to 12%, from 21% a year earlier. Here is what that means.
SEO
Google pushes links higher in AI answers as source use rises 7x
Google moves links higher in AI answers, tests an official-site slot and expands Preferred Sources carousels. But click-through data is still missing.
SEO
Keyword Intent: AI Overviews Up 71% on Commercial Searches
The 4 SEO keyword types still rule ranking. New Semrush data shows AI Overviews jumping 71% on commercial searches—here's how to match intent.
SEO
AI Overviews now appear for 82% of branded searches
Google AI Overviews now show on more than four in five branded searches. Here's what that means for visibility, CTR and your brand's SERP.
