SEO
Google Search Grows 12%, but AI Mode Pays Less
Google's new share-page indexing default, restaurant provider controls, and why 12% Search growth hides AI Mode's lower monetization.
Google Business Profile.
AI in Marketing
AI Is Rewiring Small-Business Marketing. Here’s Where to Start
AI is changing search, content, analytics and ads for small businesses. Five practical ways to use AI without losing the human judgment that closes sales.
SEO
Google Business Profile: Your Free Local Ranking Engine
An unclaimed Google Business Profile quietly sends local buyers to competitors. Here's how to claim, complete and optimise yours for clicks, calls and reviews.
Digital Marketing
Local Services Ads Fold Into Performance Max: A Practical Guide
Google's pay-per-lead local ads are becoming a Performance Max type. Here's what changes, what survives, and where to focus.
SEO
Google Local Pack Is 22% Paid on Mobile
Google's local pack is no longer purely organic. Sponsored listings jumped from under 3% to 22% of tracked mobile keywords. Here's what to change.
SEO
At 100+ Locations, Consistency Is the Real SEO Win
Multi-location SEO falls apart when hours, profiles and pages drift out of sync. Here's how to build one source of truth without losing local relevance.
SEO
What 350,000 Locations Reveal About AI Search
SOCi's 2026 Local Visibility Index analyzed 350,000 locations and found the traits AI search engines reward. Here's what changed for local SEO.
Digital Marketing
Google Business Profile Now Feeds Gemini, Ads and Analytics
Google's free local listing now shapes Gemini answers, local ad formats and Analytics reporting. Here is what changed and what marketers should fix first.
SEO
Google: AI Search Rewrites the Rules for Local Listings
Google says conversational AI queries now demand complete, consistent local data. Here are five fixes for multi-location brands.
SEO
How to Make Local Pages AI Systems Find and Trust
Crawl access, server-rendered HTML, clean schema and named entities decide whether AI surfaces your local page. Here’s what to audit first.
