Digital Marketing
Floodlight gains Google signed-in data to recover conversions
Google's Q4 DV360 page adds signed-in data to Floodlight, recovering unattributed cross-device and cross-environment web conversions.
Google Marketing Platform.
Digital Marketing
Google Adds 14 API Methods for Analytics User Groups
Google added 14 methods to its Marketing Platform Admin API for user groups, membership and org roles, automating Analytics access control.
Digital Marketing
DV360’s Brand Safety Reset and the 15% Platform Fee
Google's DV360 replaced its brand safety controls and is resetting line items. Here's how the 15% fee and SDF deadlines affect programmatic buys.
Digital Marketing
Adswerve joins Adobe’s 21-partner CDP club
Adswerve gains Adobe's Real-Time CDP specialization, one of only 21 top-tier partners. Here's what the badge does and doesn't prove.
