SEO
Image SEO For Multimodal Search: A Technical Audit Checklist
Google Search Console now shows multimodal visibility. Here's a practical audit to check whether your images can be crawled, understood and ranked.
Google Search Console.
SEO
Google to SEOs: Stop Treating 404s Like Emergencies
Google says 404s aren't an SEO problem. The real call is business and UX: redirect to a true replacement or build a helpful custom 404.
SEO
7 free SEO tools to win Google and AI search
Seven free SEO tools now cover Google rankings and AI citations, from audits to question keywords. Here's what to use first and where the limits hit.
SEO
Google to SEOs: Don’t Panic Over Search Console Data Freezes
John Mueller says a flat Google Search Console Page Indexing report is usually not a bug. Indexing changes slowly, and Performance reports move first.
SEO
98% Not Indexed After Migration? It May Be Quality
A consultant's theory: Google runs a stricter quality review after site migrations. Here's how to tell if commodity content is blocking indexation.
SEO
Google Indexing API: 200 Daily Requests, No Approval Form
Google removed the Indexing API approval form and instructions on Oct. 16. The default 200 daily publish quota remains. Here's what to check now.
SEO
8.0% of Tracked Google SERPs Looked Broken: Cross-Check First
Rank trackers and ChatGPT referrals threw false alarms this month. Here's why the data moved and how to cross-check before client reports.
SEO
What a Sitemap Does for Your SEO (and How to Use One)
A sitemap tells search engines which pages matter and how to find them. Here's how to build one, submit it, and spot the gaps.
SEO
Site migrations can drag past 4 months: Google’s fix
A finished domain migration can flip back 4 months later. John Mueller explains the www/non-www gap and the signals that keep the old domain canonical.
AI in Marketing
50 AI Citations, Zero Clicks: Build Your AI Visibility Dashboard
See when AI platforms cite you but Google sends no clicks. Here's the Semrush-to-Search Console dashboard method and how to act on the gaps.
