SEO
Google’s 13-Day Spam Update Ends With No Policy Named
Google closed its September spam update after 13 days and 16 hours, the longest run in over a year, with no policy named. Manual actions are rising again.
Google Search Console.
SEO
Google’s September Spam Update Took 2 Weeks
Google's September 2026 spam update rolled out over two weeks. Here's why early rank drops are weather, not a verdict, and how to respond.
SEO
Search Console now sums multi-country traffic in one view
Google Search Console now lets site owners select several countries in the Performance report and read one combined organic traffic figure.
SEO
Google: ‘Couldn’t Fetch’ Sitemap Is Often a Quality Signal
Google's Splitt and Mueller explain why Search Console says couldn't fetch for valid sitemaps: host load, crawl demand, and site quality.
SEO
AI Overviews now appear for 82% of branded searches
Google AI Overviews now show on more than four in five branded searches. Here's what that means for visibility, CTR and your brand's SERP.
AI in Marketing
Google AI Mode and OpenAI Dots Turn Queries Into Standing Tasks
Google AI Mode monitoring and OpenAI dots both keep working after you leave. Here's what that means for SEO, local, retail and measurement.
SEO
43-Point SEO Checklist Expands to AI Search
Semrush's 43-point SEO checklist now spans AI Overviews, ChatGPT, and Bing Copilot. Here's what to audit first.
SEO
Google’s Generative AI Report Lacks Clicks: Here’s a Fix
Google's Search Console AI report shows visibility, not click loss. Here's how to turn those impressions into commercial exposure and resilience.
SEO
Google Search Console splits visual search out of Web
Search Console now separates Lens and Circle to Search traffic from text-based web results. No query data, new measurement for visual SEO.
SEO
Google Search Console Adds Multimodal Filter for Image Searches
Google has split Search Console Web performance into text and multimodal traffic, showing when image-based searches drive clicks. Here is how to use the new filter.
