SEO
SEO Best Practices for Google and AI Search
SEO now has to satisfy Google and AI agents. Here are the layers that earn rankings, citations and brand mentions in an AI-first search world.
Google.
SEO
Noarchive’s New Role in AI Visibility
Google retired the noarchive meta tag, but Bing repurposed it for Copilot and AI training. Here’s what search marketers need to audit now.
SEO
Google Deploys SAFE to Catch AI Spam Networks
Google's new SAFE system uses four AI agents to catch AI-generated spam that breaks the spirit of policy, not just the letter. Here's why that matters.
SEO
AI Answers Are Quietly Erasing the Trust Signals Marketers Rely On
New studies show AI summaries leave users knowing less and clicking cited sources about 1% of the time. Time to rethink SEO for presence, not traffic.
AI in Marketing
Google R4T-Diffusion Delivers 12–20x Query Speedup
Google’s R4T-Diffusion query fan-out model claims a 12–20x latency speedup and sub-second retrieval at scale. Here’s why search teams should pay attention.
AI in Marketing
YouTube Brings Product Comparison Tables to Ask YouTube
YouTube is testing product review comparison tables in Ask YouTube, with follow-up questions on the watch page. Here’s what e-commerce teams should audit.
SEO
Google’s UK Search Choice Screen Opens to AI Assistants
CMA's revised proposal would give UK users a 12-slot search choice screen on Android and Chrome, with AI assistants eligible to qualify.
SEO
Google Tests Paying Publishers for AI Answer Contributions
Google is testing Search Console payments for publishers whose pages shape AI Overviews, Gemini and AI Mode answers. Here's what to watch.
SEO
Google Adds Local Business Queries to EEA Search Units
Google's EEA aggregator and supplier units now support local queries. Here's what directories, local brands and SEO teams need to know.
SEO
Structured Data in 2026: A Marketer’s Cheat Sheet
Structured data isn't just about rich snippets anymore. Here's how Google's 2026 changes affect SEO, product pages and AI visibility.
