Viral Campaigns
84% of SMBs unsure or uninsured on cyber, BizCover warns
BizCover's in-house On The Go Cyber campaign shows a phishing exchange and why 84% of SMBs are unsure or uninsured on cyber.
growth marketing.
Viral Campaigns
Tixel’s first major campaign: 72% sell because life happens
Tixel's first major integrated campaign turns the 'life gets in the way' resale moment into a summer gig push, backed by fan research.
Digital Marketing
Jio Story: The Welcome Offer’s Quiet Marketing Pivot
The 2016 Welcome Offer reset India’s data expectations. Here’s what marketers can still take from the shift from cost to habit.
Digital Marketing
Jio Story: From Rationed Recharge to Always-On Day
From cyber cafe tokens to a phone in every pocket: how the shift from rationed data to always-on access rewired India's everyday customer journey.
Viral Campaigns
Timex India’s Analog Life Film Sells Presence, Not Product
Timex India's Analog Life festive film turns a gifted watch into a cue to log off and be present. Here's the structure, share trigger, and stealable moves.
Digital Marketing
Jio Story: Five Routines That Outlived the Data Meter
The data saver, midnight binger, kirana owner, first creator and Dadi's first call show what changes when data stops being the pitch.
Digital Marketing
The Four Data Archetypes of India’s Data Decade
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are four usage modes shaping campaigns across India's data decade.
AI in Marketing
Fewer Than 10% Scale AI? Build a Content System
McKinsey research shows fewer than 10% of orgs scale AI in marketing. The edge is content systems that connect insight, creation and measurement.
Digital Marketing
Jio Story: The 170-Day Welcome Offer Was a Product Demo
The 2016 Welcome Offer didn't just give free data; it made usage the product demo and reset the questions marketers still ask.
Digital Marketing
Jio Story: The Cyber Cafe Went Quiet, 524M+ Pockets Stayed Live
From cyber cafe queues to 524M+ always-on pockets: how the 2016 unlimited data shift rewired everyday habits and changed the marketer's brief.
