Social Media
Micro-Creator Spend Hits 45.5%. The Edge Is Operations
Micro and nano creators are set to take 45.5% of US influencer spend in 2026. The edge isn't the roster—it's operations. Here's how to scale without breaking.
growth marketing.
AI in Marketing
Google Opens 50+ Connected Apps Preview for AI Mode and Gemini
Google's Connected Apps public preview is open. Here's how developers apply, what the policy bans, and why it matters for AI search distribution.
Digital Marketing
Search vs Social: Who Really Found the Customer?
PPC Land's latest game revives the old attribution fight between search and social. Here's how to stop last-click credit from distorting your budget.
SEO
Reddit Loses 1M+ Weekly Search Referrals to Google AI Mode
Reddit lost more than 1M weekly search referrals in October as Google AI Overviews expand. Here's what the login-only test means for SEO teams.
Digital Marketing
Search and social still argue over who found the customer
PPC Land frames search vs social attribution as an old rivalry. Here's why last-click keeps the fight alive and what to do instead.
Throwback
Share a Coke: How Coca-Cola Turned Packaging Into Media
In 2011, Coca-Cola replaced its logo with 150 Australian names and turned packaging into shareable, earned media. Here’s the campaign breakdown.
Digital Marketing
Jio Platforms IPO Draws 13.8M Applications in Global Record
Jio Platforms' IPO closed with more than 13.8 million applications and 22.2 times subscription, a global record for investor participation.
Digital Marketing
Reddit Ad Revenue Jumps 54% to $847M as Daily Users Stall
Reddit's Q3 ad revenue hit $847M, up 54%, but search referral declines could push daily active uniques down double digits in Q4.
Viral Campaigns
Nike Vegam Run: India’s first running shoe
Nike's Vegam Run is its first running shoe designed for India, priced at Rs 3,795 and built from local runner insights in a 55-day sprint.
Digital Marketing
Jio IPO Fully Subscribed in 95 Minutes
Jio Platforms' debut was fully subscribed within 95 minutes, the fastest for a large-scale Indian IPO, and drew over 13 million applications.
