Digital Marketing
The Auction Is the Easy Part of a Media Buyer’s Week
Bids feel productive, but they are not where media buyers win. Here's where the real weekly leverage lives and how to rebalance your paid media time.
growth marketing.
Social Media
X’s For You Weights Put Copy-Link Shares at 20, Likes at 0.5
X revealed the numeric weights behind its For You feed. Copy-link shares carry 20, likes just 0.5, and reports -234. Here's what to change.
Digital Marketing
Dentsu India Opens Performance Studio in Bengaluru
Dentsu India's new Bengaluru unit combines AI creative production, performance media and measurement under one data-led loop to scale campaign assets.
Digital Marketing
AI Citations Are the New Backlinks: How to Win Them at Scale
Semrush shares a Claude Code workflow to find AI-cited pages, fix brand gaps, and turn ghost citations into measurable visibility wins.
Digital Marketing
Dentsu India Opens a Creative-Led Performance Studio
The new Bengaluru-based practice connects creative strategy, AI production, media and measurement—with a target of 1,000+ assets a month.
Digital Marketing
What Ad Tech Left Unsaid: Missing Metrics and Redacted Math
A judge sealed reasoning, Google shipped metrics without thresholds, and Amazon's ad pricing math stayed redacted. Here's what marketers should watch.
Digital Marketing
Display Ads Now Add Layers Without Replacing Old Ones
Display isn't replacing old formats—it's stacking new ones. Here's how to give every ad layer a clear job and avoid wasted complexity.
Digital Marketing
LinkedIn Hit With Antitrust Suit Over Sales Navigator Terms
A new antitrust class action claims LinkedIn forced Sales Navigator users into Advanced Plus and a 10-seat minimum. Here's what marketers should know.
AI in Marketing
Mrig Sight Media Retools for AI-Driven Brand Discovery
Mrig Sight Media is expanding SEO, content and reputation services as AI reshapes how consumers find and evaluate brands online.
