Social Media
Hootsuite Rolls Out 20 Features, Including AI Brand Tracking
Hootsuite's September 2026 release adds 20 features, from AI assistant brand tracking to WhatsApp coexistence and parallel approvals.
Hootsuite.
Social Media
81% of B2C Marketers Are Rethinking Their Social Stack
Sprinklr alternatives are competing on speed, pricing clarity and use-case fit. Here is how to shortlist the right social suite in 2026.
Social Media
10 Steps to Plan Social Content: Only 44% See AI Gains
Hootsuite's 2026 guide maps a 10-step social content plan, but Gartner data shows only 44% of marketers see real gains from GenAI. Here's what to do.
Social Media
Social Dashboards 2026: Prove ROI on $121B Spend
Dashboards turn scattered social metrics into decisions. Here are the templates, rules, and build-or-buy paths to prove ROI in 2026.
Social Media
Pick 3-5 Social KPIs and Prove ROI in 2026
Hootsuite's 2026 guide separates reporting from analysis, maps 3-5 KPIs per goal, and shows marketers how to prove social ROI with a six-step loop.
Digital Marketing
Content marketing hits $107B in 2026—here’s your stack
Hootsuite's 2026 roundup of content calendar tools shows scheduling is table stakes. Here's how to choose a system that earns its budget.
Digital Marketing
9 Productivity Tools That Save Marketing Teams Hours in 2026
From scheduling and design to analytics and focus, here are nine tools worth a spot in your 2026 marketing stack — and how to avoid tool sprawl.
Social Media
Brandwatch alternatives from $149/month: 6 tools compared
Brandwatch is powerful, but cost and complexity push teams to lighter tools. Here's how Hootsuite, Sprout Social, Meltwater and more compare in 2026.
AI in Marketing
Claude Can Now Draft, Schedule and Publish Social Posts
Hootsuite's MCP connector lets Claude plan, draft, schedule and publish social content from chat—without code. Here's what works and what still needs human review.
Social Media
AI Social Listening in 2026: Tools and Tactics That Matter
AI social listening now catches visual mentions, sarcasm and emerging risks. Here's how it works, what to measure, and the tools leading 2026.
