Digital Marketing
India’s 2027 Adtech Top 10: The Platforms Reshaping Digital Ads
From InMobi to Media.net, the platforms setting India's programmatic, mobile and CTV agenda for 2027—and what marketers should watch.
India.
Digital Marketing
Top 10 Advertising Agencies in India for 2027
The 2027 India agency list rewards integrated teams that bridge creative, media, data and AI. Here's the shortlist and what it signals for marketers.
AI in Marketing
The AI 100: 100 Agency Leaders Redefining Brands with AI
Indian Startup Times names 100 agency leaders shaping AI-led marketing across India. Here's what the list says about agency leadership.
Viral Campaigns
Nike Vegam Run: India’s first running shoe
Nike's Vegam Run is its first running shoe designed for India, priced at Rs 3,795 and built from local runner insights in a 55-day sprint.
Digital Marketing
The New Watch Party Is a Single Jio Screen
Cricket nights, series finales and wedding reels show India's pop culture is collective again, and marketers need to design for the room.
Digital Marketing
Jio Story: Chai, Class and Road Maps on One Data Day
The chai stall, the study call and the family road trip now share one quiet layer: data as everyday utility. What it means for marketers.
Digital Marketing
Jio Story: What 2016’s Welcome Offer Taught Marketers
The 2016 launch did more than give away data. It changed the question from cost to possibility—and gave marketers a new brief.
Digital Marketing
Jio Story: Five Faces of India’s Data Habit
The data saver, midnight binger, kirana owner, first-gen creator and Dadi on a video call reveal the shift: data stopped being the cost.
E-commerce
Kirana to Cloud: The Shopkeeper’s Second Memory
From khata book to cloud, small shops are digitising daily operations. Here's what changes for the shop and its regular customers.
Digital Marketing
Jio Story: Five Humans, One Data Habit
From the midnight binger to Dadi's first video call, five everyday users reveal what happens when data stops being the bill and becomes the day.
