Throwback
Vodafone Zoozoos: The Silent Ad Mascots That Took Over India
How Vodafone and Ogilvy turned phone services into pop culture with silent white characters that spread long before social media made ads travel.
India.
Digital Marketing
Growth Marketing Is Now a Mainstream Career Track in India
India is seeing thousands of roles with 'growth' in the title. Here is what the shift means for marketers, students and hiring teams.
Throwback
CRED Not Everyone Gets It: Selling Exclusivity With Govinda
How a deadpan 90s throwback starring Govinda turned credit-card bill payments into an exclusive club and made FOMO the growth engine.
AI in Marketing
AI 100: India’s Agency Leaders Putting AI to Work
A new AI 100 list highlights India-based agency leaders turning AI into strategy, creative, and media results. Here’s what growth teams can learn.
E-commerce
What India’s Homegrown Beauty Boom Means for D2C Brands
Indian beauty shoppers are trading global prestige for local efficacy, accessible pricing and content-led discovery. Here’s what D2C marketers should steal.
Digital Marketing
Digital To Hit 80% Of Global Ad Revenue By 2029: Report
ICICI Securities says digital will take ~80% of global ad revenue by 2029, and India's digital ad spend is already nearing Rs 1 trillion. What it means for growth teams.
