Throwback
CRED’s Indiranagar ka Gunda: When Bill Payments Became a Flex
Jim Sarbh's menacing monologue turned a credit card bill payment app into an exclusive club. Here's why the 2020 CRED ad still works.
crazy4marketing.
Jim Sarbh's menacing monologue turned a credit card bill payment app into an exclusive club. Here's why the 2020 CRED ad still works.
How Tata Tea and Lowe Lintas turned a daily cup of chai into a wake-up call for social action—and set a benchmark for purpose-led Indian ads.