Social Media
Blissy’s creator network drives $797,200 in media value
Blissy reframed a silk pillowcase as a beauty product, built a creator engine, and hit $797,200 in Instagram media value. Here's the playbook.
Instagram.
Social Media
Instagram’s 2026 Features Marketers Should Actually Use
From trial Reels and native reposting to AI caption drafts and scheduled DMs, these 2026 Instagram tools change how teams publish.
Viral Campaigns
Godrej 2nd Gen Kumars: a home brand’s first micro-drama
Godrej Enterprises Group debuts its first Instagram micro-drama, 2nd Gen Kumars, weaving locks, furniture and appliances into a family story.
AI in Marketing
Meta’s Oct 30 Terms Let It Crawl Business Websites for AI
Meta's updated commercial terms take effect Oct 30 and let it crawl business websites and use the content to train AI. Here's what marketers should know.
Social Media
What a Good Social Media Engagement Rate Looks Like in 2026
Engagement is the signal algorithms reward. Here are 2026 benchmarks, platform-specific peak times and the tactics that turn followers into buyers.
Social Media
How Huk Turned Fishing Insiders Into a Creator Engine
Huk built a creator network of fishing insiders, micro-creators and TikTok Shop reviewers. Here’s how it turns product proof into social commerce.
