Digital Marketing
AudioGo links audio ads to InMarket’s 200M+ consumers
AudioGo advertisers can now track incremental store visits and iROAS with InMarket pixels. Here's what the deal includes and leaves open.
iROAS.
Digital Marketing
When 6x ROAS Is Actually 1.5x: Explaining iROAS
Reported ROAS flatters media. iROAS estimates only the sales ads actually caused. Here's how to read the number, the tests behind it and the break-even point.
