E-commerce
Kirana to Cloud: The Khata Becomes a Customer Feed
The khata book is becoming a live customer feed. Inside the shift from pencil and trust to cloud-led reorders and hyperlocal first-party data.
crazy4marketing.
The khata book is becoming a live customer feed. Inside the shift from pencil and trust to cloud-led reorders and hyperlocal first-party data.
The khata book used to be a shopkeeper's memory. Here's what changes for the counter, the customer, and the marketer when it moves to the cloud.