Digital Marketing
Last-Click Attribution Undervalues Ads by 31%
Full-funnel measurement combines attribution, lift tests and mix models to reveal what last-click reporting misses. Here's how to build the stack.
last-click attribution.
Digital Marketing
AI Recommendations Drive Visits Analytics Can’t See
Similarweb: ChatGPT-recommended brands were 2.5x more likely to get a visit in 7 days, but most traffic looked like search. Here's how to measure it.
Digital Marketing
Fairing Beta Adds Named Sources to Post-Purchase Surveys
Fairing's Advanced Attribution beta adds a follow-up question to post-purchase surveys, turning channel answers into named podcasts, creators and AI prompts.
