AI in Marketing
Sprinklr opens beta of 6 AI agents; only 27% can prove AI ROI
Sprinklr's six AI marketing agents are in beta, but its own study finds only 27% of practitioners can precisely quantify AI results. Here's what to do.
marketing AI.
AI in Marketing
78% of Firms Have AI Incidents Before They Have an Inventory
AI governance is now a marketing problem. New EU AI Act deadlines, a 78% incident rate and a 64% inventory gap show why teams need controls fast.
AI in Marketing
Claude Hits 72.3% of Marketers, ChatGPT Gap at 2.2 Points
Basis's fourth AI survey shows Claude at 72.3% of marketers, ChatGPT at 74.5%, but only 6.5% measure AI ROI with real benchmarks.
AI in Marketing
Smart Bidding’s 18% Query Lift Comes With New Limits
Smart Bidding can now find 18% more query categories, but an August 2026 change pushes budget-capped campaigns toward their targets. Here's what to fix.
AI in Marketing
Meta’s Muse Gets Ad Account Access and 15 Business Tools
Meta's Muse now connects to Shopify, Klaviyo, QuickBooks, Stripe and Meta ad accounts, with owner approval required—but pricing and permissions remain open.
Digital Marketing
Lookalike Audiences: A ‘Fair’ Model Still Skewed 91.2% Women
Lookalike audiences are built in five steps. Here's how they still work in 2026, and why a 'de-biased' seed skewed 91.2% women.
AI in Marketing
Zeta Global to bring NVIDIA Nemotron models to AthenaOS beta
Zeta Global says its Athena Inference Model, built on NVIDIA Nemotron open models with Fireworks, will hit AthenaOS beta—with data control as the pitch.
AI in Marketing
Andrej Karpathy: Make LLMs Write Like an Aircraft Manual
Andrej Karpathy asks LLMs to write in ASD-STE100, the aircraft manual standard. Marketers can use output format, not just prompts, to speed up review.
Social Media
AI Social Listening in 2026: Tools and Tactics That Matter
AI social listening now catches visual mentions, sarcasm and emerging risks. Here's how it works, what to measure, and the tools leading 2026.
AI in Marketing
BCN and PubMatic Launch Prompt-to-PMP Deal Agent
German sales house BCN and PubMatic link AI agents so advertisers describe an audience and get a ready-to-buy private marketplace deal in minutes.
