Social Media
Micro-Creator Spend Hits 45.5%. The Edge Is Operations
Micro and nano creators are set to take 45.5% of US influencer spend in 2026. The edge isn't the roster—it's operations. Here's how to scale without breaking.
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Digital Marketing
IAB Tech Lab’s Trusted Server is the only fix it sees for Safari
IAB Tech Lab’s COO argues its Trusted Server is the only practical response to Apple’s Safari ad blocks, but production evidence is still missing.
AI in Marketing
Sprinklr opens beta of 6 AI agents; only 27% can prove AI ROI
Sprinklr's six AI marketing agents are in beta, but its own study finds only 27% of practitioners can precisely quantify AI results. Here's what to do.
Digital Marketing
Meta Pixel’s new default lands 15 days before Black Friday
Meta's on-device Pixel measurement switches on automatically Nov 12, adding conversions to Ads Manager. Here's what to audit before Black Friday.
AI in Marketing
AI Search Measurement: Stop Counting Citations, Track Mentions
Tom Capper explains why AI recommendations without clicks are an attribution problem, and how to measure brand visibility alongside business outcomes.
E-commerce
46% of Brands Will Boost Commerce Media Spend Only on Proven ROI
A 281-person SMG and IAB survey finds 46% of brands need proven, measurable ROI before raising commerce media budgets—reporting is the weakest link.
Social Media
Pick 3-5 Social KPIs and Prove ROI in 2026
Hootsuite's 2026 guide separates reporting from analysis, maps 3-5 KPIs per goal, and shows marketers how to prove social ROI with a six-step loop.
Digital Marketing
Google Ads Is Automating More: Your Measurement Must Catch Up
As Google Ads automates bidding, placements and creative, your conversion goals are the real steering wheel. Here's how to build a baseline that proves ROI.
Digital Marketing
Trade Desk touts 41% ROAS lift but no sample size
The Trade Desk says retail data drove 41% higher ROAS and 25% lower CPA, but no sample size, attribution model or matched comparison backs it.
Digital Marketing
Google Ads API v26 Adds 15 Search Lift Metrics, PMax
Google Ads API v26 adds 15 Search Lift metrics and Local Services PMax creation. Here's the code and campaign changes to check.
