Digital Marketing
AI Recommendations Drive Visits Analytics Can’t See
Similarweb: ChatGPT-recommended brands were 2.5x more likely to get a visit in 7 days, but most traffic looked like search. Here's how to measure it.
measurement.
AI in Marketing
Cardinal Digital Marketing Debuts OmegaHealth AI Growth OS
Cardinal Digital Marketing launches OmegaHealth, an AI growth operating system for healthcare marketers, and a free summit with Google and provider brands.
Digital Marketing
Why Definitions Settle More Measurement Fights Than Maths
PPC Land turns a familiar pain point into a puzzle: 16 measurement terms, four groups of four, and one category that trips up even seasoned pros.
E-commerce
Moulinex Shoppable Ads: 2.5x CTR, Blurry ROAS
Equativ and Valiuz ran live-priced Moulinex carousels. CTR lifted 2.5x and 75% of revenue hit stores, but the 'close to 3x' ROAS has gaps.
Digital Marketing
Commerce Media Is Set to Overtake TV. Here’s What Marketers Must Know
US commerce media hit $63.4B in 2025, up 18%, and WPP forecasts it overtaking TV globally. Here's how to buy it without trusting the seller's own homework.
Digital Marketing
Creative Is the Last Lever Marketers Still Control
A new PPC Land explainer maps the creative asset from file to impression — and shows why only 3.6% of marketers actively optimize the thing they say matters most.
Digital Marketing
Taboola’s Realize ID Claims 2.4x Lift Without Key Details
Taboola's Realize ID claims up to 2.4x conversion efficiency, but the metric, baseline and data handling remain unclear. What should marketers ask first?
Digital Marketing
Podcast Ad Study: 29-Point Awareness Lift, No Format Split
A home security ad lifted unaided awareness from 39% to 68%, but pooled results across audio, image and video leave the format question open.
Digital Marketing
Apple Replaces ATT Prompt in 5 EU Markets
Apple's redesigned ATT consent prompt becomes mandatory in Germany, France, Italy, Poland and Romania. Here's how it changes targeting and measurement.
Digital Marketing
What Ad Tech Left Unsaid: Missing Metrics and Redacted Math
A judge sealed reasoning, Google shipped metrics without thresholds, and Amazon's ad pricing math stayed redacted. Here's what marketers should watch.
