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When Trendjacking Turns Into Social Slop

WiredCo's Steph Edwards on why the iced coffee debate and #EyePatchGate show brands need more than speed to stay culturally relevant.

Crazy4Marketing Desk · October 1, 2026 · 3 min read

Mauka Mauka: The Star Sports Ad That Hacked Rivalry

Star Sports' 2015 Mauka Mauka campaign turned India-Pakistan cricket rivalry into a repeatable meme engine that kept the brand in the conversation.

Crazy4Marketing Desk · September 25, 2026 · 3 min read

Star Sports Mauka Mauka: The Rivalry Ad That Became a Meme