Digital Marketing
Microsoft Gives AI Ad Copy 40 Guardrails in New Pilot
Microsoft Advertising now lets advertisers set up to 40 guidelines for AI-generated copy, and opens Conversions API and PMax search term reports.
Microsoft Advertising.
Digital Marketing
Google callouts can show up to 10 lines per search ad
Callout assets now show up to 10 lines on a Google search ad. Here's how to use them without losing message control to automation.
Digital Marketing
Cleaner Data Lifts Demand Gen Conversions 20%+: Google
Microsoft, Meta, OpenAI and Google all shifted campaign controls in October. The big signal: cleaner data drove 20%+ Demand Gen uplift.
Digital Marketing
44% of Clicks Sit in ‘Other Search Terms’
Google's search terms report now shows inferred intent, not literal queries. Here's how to audit hidden clicks and reclaim wasted search spend.
Digital Marketing
29% of Exact Match Impressions Are Now AI Max
Google's exact match now routes 29% of impressions through AI Max. Here's how match types really work and how to keep control.
Digital Marketing
Microsoft Ads Adds 10,000-Company LinkedIn Lists and HubSpot Sync
Microsoft Advertising's October update adds HubSpot lifecycle sync and 10,000-company LinkedIn lists. Here's what B2B marketers should test.
AI in Marketing
Microsoft Advertising Sets New AI Ad Transparency Rules
Microsoft asks advertisers to disclose AI-generated ads, keep provenance data, and avoid deceptive deepfakes. Here's what marketers should do.
Digital Marketing
Microsoft Ads Drops Max CPC From New Automated Campaigns
From Oct. 1, Microsoft Advertising kills Max CPC on new standalone automated bidding campaigns. Here's what changes and how to prep before the holidays.
