Digital Marketing
Apple’s 2.3.14 rule bans discount prices in App Store creatives
Apple's App Review rule 2.3.14 bans specific and discounted prices in App Store creative assets. Here's what it means for Apple Ads and ASO teams.
Mobile Marketing.
Digital Marketing
Jio Story: The Cyber Cafe Went Quiet, 524M+ Pockets Stayed Live
From cyber cafe queues to 524M+ always-on pockets: how the 2016 unlimited data shift rewired everyday habits and changed the marketer's brief.
Digital Marketing
The Quiet End of the Data Meter
A decade after unlimited 4G reset India's data habits, the cyber cafe is gone and the pocket is the internet. What marketers should keep.
Digital Marketing
Jio Story: The Day Data Stopped Being Rationed
A marketer's look at how 2016's unlimited data offer rewired everyday life, from cyber cafe timers to a connected habit in every pocket.
Digital Marketing
Jio Story: The Habits India Left Behind in 2016
How 2016's unlimited data reset India's everyday habits, moved marketers from selling megabytes to earning attention, and made cyber cafes a memory.
Digital Marketing
Jio Story: Data in Every Normal Day
From a chai stall UPI ping to a study group video call and a family road trip map, everyday data changed the brief for Indian marketers.
Throwback
Burger King’s Whopper Detour: The 1-Cent Masterstroke
In 2018, Burger King geofenced McDonald’s and unlocked 1-cent Whoppers, turning competitor foot traffic into app downloads.
Digital Marketing
Apple’s $1,999 Folding iPhone Ships Without Siri AI in the EU
Apple's iPhone Duo brings two screens, Split View multitasking and a paid AI tier hint - plus no Siri AI in the EU. What marketers need to prep now.
Digital Marketing
Grindr Pays £26m in UK Data Case: What Advertisers Learn
Grindr settled a UK group action for £26m over alleged sensitive data sharing with ad partners. Here is what media buyers and growth teams should fix now.
E-commerce
Apple’s UK Terms Add 7-Day Commission Tail on Web Sales
A clause on page 102 of Apple's UK developer agreement claims commission on website purchases up to seven days after an in-app link tap. Here's why it matters.
