Viral Campaigns
PhonePe’s 70 Crore Users Become a Speed-Talk Stunt
Inside PhonePe and Ogilvy's 10-year film: a record-holding speaker tries to name 70 crore users, and one stat—980 days—does the heavy lifting.
Ogilvy.
Throwback
Dove Evolution: The 2006 Ad That Exposed Beauty Retouching
How Ogilvy Toronto's 75-second time-lapse turned makeup, lighting and Photoshop into a global argument about beauty standards and brand purpose.
Throwback
Mauka Mauka: The Star Sports Ad That Hacked Rivalry
Star Sports' 2015 Mauka Mauka campaign turned India-Pakistan cricket rivalry into a repeatable meme engine that kept the brand in the conversation.
