Throwback
Share a Coke: How Coca-Cola Turned Packaging Into Media
In 2011, Coca-Cola replaced its logo with 150 Australian names and turned packaging into shareable, earned media. Here’s the campaign breakdown.
packaging design.
Viral Campaigns
Chipotle’s 3-Foot Takeout Bag Turns Group Dining Into an Event
Chipotle launched a 3-foot-wide takeout bag to push its $10-per-person Family Meals offer and win group dining occasions at dinner and game days.
Viral Campaigns
After 30 years, Macca’s turns the McCafé tray into a bag
Macca's Australia and W+K Sydney turned the cardboard McCafé drink tray into a limited-edition vegan-leather bag with a strap and pocket.
