Digital Marketing
ChatGPT Ads CTR Tops 1% in Four Markets, Not the US
Graphite's new State of ChatGPT Ads report puts click-through rates between 0.6% and 1.91% in nine markets. Here's what early data means for media buyers.
paid media.
Digital Marketing
The AI Payoff: How SEO and Paid Media Managers Get Promoted
MIT and Harvard data show the managers who reach director level will prove AI pays for itself while keeping teams intact. Here's the playbook.
Digital Marketing
PPC Land Game Shows What Happens When Four Desks Never Talk
PPC Land's latest game turns a client brief landing on four desks that never talk into a warning about silos, wasted budget and broken campaigns.
AI in Marketing
ChatGPT Ads Opens Self-Serve in 7 Asian Markets
OpenAI rolls out ChatGPT Ads to Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan with day-one self-serve buying.
AI in Marketing
ChatGPT Ads and GEO: Paid vs Earned AI Visibility
OpenAI and Go Fish Digital break down how ChatGPT ads stay separate from earned recommendations—and how to measure visibility when last-click fails.
AI in Marketing
ChatGPT Ads Hit 47% of Gaming Chats, Data Shows
Comscore found ChatGPT ads in 47% of U.S. gaming chats in June, up from 3% in March. Here's what it means for AI ad budgets.
Digital Marketing
Why Nobody Buys Media Without a Rulebook
PPC Land frames paid media as a rule-based game. Here's why smart buyers study platform policies, auction mechanics and proven playbooks first.
Digital Marketing
Inheriting Last Quarter’s Platform Changes: A Marketer’s Game
PPC Land’s latest thought experiment reframes a real ad account problem: you inherit every platform default shipped last quarter. Here’s a three-step audit.
Digital Marketing
Cyber5 Paid Media Prep: Start in September, Win in November
Cyber5 can drive nearly a third of November e-commerce revenue. Here's why your Google and Meta ads need prep months before Thanksgiving.
AI in Marketing
ChatGPT Ads Are Here: What AI Search Means for Brands
OpenAI is testing ads inside ChatGPT. Here’s why brands need a new playbook for conversation-first search, AI visibility and paid media.
