AI in Marketing
Google and ChatGPT Disagree on Top Brand in 35% of Buying Topics
Bluefish says Google and ChatGPT name a different top brand in 35% of 5,810 buying topics, and it now turns that gap into paid media briefs.
paid media.
AI in Marketing
ChatGPT Ads Auto-Edits Copy by Default from Today
OpenAI is switching on automatic creative enhancements by default for ChatGPT Ads. Here's what changes without approval, and how to protect UTMs.
SEO
Flat Traffic, No Budget? Test Bottom-of-Funnel First
Ziff Davis VP Jonathan Berthold shares a no-budget testing playbook: bottom-funnel SEO, small experiments, and post-click conversion tests.
Growth Hacking
The 50% Wasted Spend Problem Is Getting Harder
Shopify marketing leaders on resetting CAC for fragmented funnels, testing before Q4, and finding incremental customers without overpaying.
Digital Marketing
Search ads fall to 41% of Google Ads clicks
Brainlabs data shows Search fell to 41% of Google Ads clicks as buyers decide inside AI assistants. Here is why click volume is no longer enough.
Digital Marketing
YouTube Masthead opens to certified online gambling Oct 21
Google is widening YouTube's top-of-homepage Masthead to certified online gambling advertisers from October 21, expanding a sports-betting-only allowance.
Digital Marketing
AI Default Settings Put Regulated Paid Media Compliance at Risk
Default AI settings in Google Ads and Meta can rewrite approved copy, expand URLs and change creative. Here's how regulated brands stay compliant.
Digital Marketing
PPC Land’s Game Sorts 16 Terms Into 4 Walled-Garden Groups
PPC Land's latest reader game tests whether you can sort 16 terms into four groups. It's a sharp lesson in walled-garden vocabulary.
Digital Marketing
Google PM: $100 a Day Is the Floor for Demand Gen
Google's Alejandro Osio puts a $100-a-day floor on Demand Gen campaigns - 20x the API's $5 minimum - and shares when to replace creative.
Digital Marketing
Inside the Digital Push That Sold Out Pat Rafter Arena
A novelty venue wasn't enough. Sunny Advertising's multi-channel push turned Brisbane Bullets' Pat Rafter Arena debut into a sellout and an 88-85 win.
