AI in Marketing
ChatGPT Ads and GEO: Paid Plus Organic AI Visibility
SEJ, OpenAI and Go Fish Digital team up to clarify when brands should buy ChatGPT Ads, earn GEO visibility, or blend both.
paid media.
AI in Marketing
Microsoft Advertising Sets New AI Ad Transparency Rules
Microsoft asks advertisers to disclose AI-generated ads, keep provenance data, and avoid deceptive deepfakes. Here's what marketers should do.
AI in Marketing
ChatGPT Ads: A 2027 Test Budget, Not a Strategy
Cheap inventory and thin competition make ChatGPT Ads worth a test in 2027 plans, but core budget should stay on Google and Meta.
AI in Marketing
MCP Is Rewiring How AI Agents Run Ad Campaigns
MCP has moved from an open standard to live ad platform tooling. Here's what marketers should know before connecting AI agents to campaigns.
Digital Marketing
ChatGPT Ads at 6 Months: Still No Benchmark for ‘Good’
Six months into ChatGPT Ads, CPCs range from under $3 to $23 and OpenAI has published no benchmarks. Here's how to test the channel without guessing.
E-commerce
Dropshipping Is Getting Expensive: What Marketers Must Know
Customs reform, platform logistics mandates and ad enforcement are compressing dropshipping economics. Here is what performance marketers need to know now.
