Social Media
Social Media for Business: 2026 Strategy That Works
Hootsuite’s 2026 guide frames social media as a business engine for awareness, leads, and retention. Here’s what to steal for your strategy.
Performance Marketing.
AI in Marketing
Datasea AI Agents Hit $89.4M Usage Run-Rate Potential
Datasea signs five AI agent marketing deals with usage-based billing. Here is why the recharge-consume-settle model matters for growth teams.
Digital Marketing
Why Your CRM Is Now the Core of Paid Media
CRM is no longer just sales software. It now feeds hashed audiences and offline conversions to Google, Meta and TikTok ads.
Digital Marketing
View-Through Conversions: What Marketers Must Know in 2026
View-through credit can inflate or hide performance depending on platform windows and ranking rules. Here's what digital marketers need to know.
Digital Marketing
Conversions API: What Server-Side Tracking Changes for Marketers
CAPI sends purchase and lead events directly from your server to ad platforms. Here's how matching, deduplication and consent actually work.
Social Media
IAB Australia: 85% of Under-40s Find Brands Via Creators
Fresh IAB Australia data shows creator discovery is near universal under 40, but paid disclosure cuts action for 44% of shoppers. Here's what to adjust.
Digital Marketing
Google Ads Now Benchmarks Your Spend Against Peers
Google Ads is rolling out a Spend Benchmarks report that shows weekly ad spend and clicks versus similar businesses. Here's how to use it wisely.
AI in Marketing
ChatGPT Ads Are Here: What AI Search Means for Brands
OpenAI is testing ads inside ChatGPT. Here’s why brands need a new playbook for conversation-first search, AI visibility and paid media.
Social Media
Facebook Ads in 2026: A Practical Meta Ads Manager Guide
Running Facebook ads doesn't have to be overwhelming. Here's the campaign structure, targeting options, budgeting, and testing rules that matter.
Digital Marketing
Affiliate Brand Bidding: The Hidden Revenue Leak to Catch
Affiliate conversions can look great while brand bidders capture demand you already created. Here's how to spot the leakage before it drains your program.
