AI in Marketing
Google Tells Advertisers AI Search Queries Run 3x Longer
Google says AI search queries now run 3x longer and one in six searches is multimodal. Here's what that shift means for ad matching and search strategy.
Performance Marketing.
Digital Marketing
India’s 2027 Adtech Top 10: The Platforms Reshaping Digital Ads
From InMobi to Media.net, the platforms setting India's programmatic, mobile and CTV agenda for 2027—and what marketers should watch.
Digital Marketing
Top 10 Advertising Agencies in India for 2027
The 2027 India agency list rewards integrated teams that bridge creative, media, data and AI. Here's the shortlist and what it signals for marketers.
AI in Marketing
AI pushes one agency to demand 5x faster work
Digital Square now expects teams to work five times faster with AI. The real shift: agencies must sell judgment, not production speed.
Digital Marketing
Pinterest’s Europe growth loses 11 points to EU customs change
Pinterest missed Q3 guidance as cross-border sellers cut Europe ad spend after EU customs changes, an 11-point drag. Here's what advertisers should watch.
Digital Marketing
Criteo Cuts 2026 Outlook from 2% Growth to a 12% Decline
Criteo slashed its 2026 guidance from 2% growth to a 12% decline. See what client concentration and lower take rates mean for marketers.
AI in Marketing
The AI 100: 100 Agency Leaders Redefining Brands with AI
Indian Startup Times names 100 agency leaders shaping AI-led marketing across India. Here's what the list says about agency leadership.
Digital Marketing
X opens lead gen ads to all with a 75% vs 33% proof gap
X's new lead gen ads are now open to every advertiser, but the launch case study claims both a 75% and a 33% lower cost per lead.
Digital Marketing
36% of Marketers Keep Paying for Channels They Doubt
Funnel's Playing defense report finds 36% of in-house marketers keep paying for channels they doubt. Here's why pressure and measurement gaps drive it.
Digital Marketing
Amazon ad growth halves to 11%; DoorDash buys Instacart
Amazon's ad growth fell to 10.9% in Q3 2026 as Prime Day timing hit. Plus, DoorDash's $17bn Instacart deal reshapes retail media.
