Digital Marketing
Search vs Social: Who Really Found the Customer?
PPC Land's latest game revives the old attribution fight between search and social. Here's how to stop last-click credit from distorting your budget.
Performance Marketing.
AI in Marketing
Teads AI Cuts Troubleshooting from 15 Min to 60 Sec
Teads Ad Manager's new AI copilot claims to slash troubleshooting from 15 minutes to under 60 seconds. Only cross-screen buying is live today; the rest is beta.
AI in Marketing
Tony Uphoff’s 1-in-43 AI Recommendation Wake-Up Call
A five-time CEO's AI search audit got him recommended in just 1 of 43 category prompts. Here's the metric brands must track before 2027.
AI in Marketing
ChatGPT Ads Auto-Edits Copy by Default from Today
OpenAI is switching on automatic creative enhancements by default for ChatGPT Ads. Here's what changes without approval, and how to protect UTMs.
Digital Marketing
Google Ads: 6 PPC Lessons Ahead of BFCM
Google's ads product team just busted a big PPC myth: changing targets or budgets does not reset Smart Bidding. Here are six tactics for BFCM.
AI in Marketing
ChatGPT Writing Falls to 21.4% as Advice and Images Take Over
OpenAI Signals v3.0 shows writing fell to 21.4% of ChatGPT requests as practical guidance, images and self-expression surge. What it means for ads.
Digital Marketing
Instacart ad revenue hits $331M, up 23% before DoorDash deal
Instacart’s retail media line grew 23% to $331M, outpacing orders and GTV as a DoorDash acquisition looms. Here’s what changes for ad buyers.
Digital Marketing
Search and social still argue over who found the customer
PPC Land frames search vs social attribution as an old rivalry. Here's why last-click keeps the fight alive and what to do instead.
Digital Marketing
Google Stock Drops 13% as Advertisers Worry About AI Costs
Alphabet's 13% share slide after Q3 raises hard questions for advertisers funding Google's AI Search expansion. Here's what to watch.
Digital Marketing
Amazon Ad Growth Drops to 11% After Prime Day Shift
Amazon's Q3 ad revenue grew 11% after Prime Day moved to June. The real run rate is closer to 18% when you smooth the calendar shift.
