Digital Marketing
AI Mode Queries Run 3x Longer: A 2027 Ad Playbook
Google says AI Mode queries are three times longer and more conversational. Here's what that means for paid search, landing pages, and 2027 planning.
Performance Marketing.
Digital Marketing
Reddit Ad Revenue Jumps 54% to $847M as Daily Users Stall
Reddit's Q3 ad revenue hit $847M, up 54%, but search referral declines could push daily active uniques down double digits in Q4.
Digital Marketing
Google ad clicks up 8% in Q3, lagging 9-month pace
Google's paid clicks rose 8% in Q3, lagging the 11% nine-month pace, while CPC rose 4%. Here's what Alphabet's 10-Q means for ad buyers.
Digital Marketing
How Lyka Tripled Brand Awareness With Poo Horrors
Inside Lyka's journey from 100% performance marketing to roughly tripled brand awareness - and what the viral Poo Horrors campaign reveals.
Digital Marketing
Google Ad Growth Slows to 10.5%; AI Mode Ads Hit 10 Markets
Google's ad engine grew 10.5% while Search queries surged inside AI Mode. Here's the ad expansion Google is betting on next.
AI in Marketing
AI search ads at 0.91% CTR: stop reusing Google creative
ChatGPT ads in Australia are pulling 0.91% CTR versus 6.4% for Google Search. UNTMD says the fix is purpose-built AI creative before Black Friday.
Digital Marketing
AdRoll: Display CPMs Drop 45% While Meta Costs Rise 35%
AdRoll's Q3 data shows display prospecting CPMs fell 45% YoY, while one agency saw Meta CPMs rise 35%. Plan before the Q4 peak.
AI in Marketing
Meta claims 2.4% Facebook conversion lift from Andromeda
Meta's rebuilt Andromeda retrieval stage scores over 1B ads per GPU server and claims a 2.4% Facebook conversion lift. No new settings, no audit.
AI in Marketing
Sprinklr opens beta of 6 AI agents; only 27% can prove AI ROI
Sprinklr's six AI marketing agents are in beta, but its own study finds only 27% of practitioners can precisely quantify AI results. Here's what to do.
AI in Marketing
AI powers 52% of ad fraud schemes ADEX flagged
ADEX found AI involvement in 52% of the ad fraud schemes it flagged in 2026. Here's what that number does and doesn't mean for marketers.
