Digital Marketing
Why Niche Agencies Win: Lessons From a Meta Ads Specialist
Clients Blackbox CEO Alex Khassa says knowing the end consumer beats generalist media buying. Here's what his niche playbook means for agencies and growth teams.
Performance Marketing.
E-commerce
HiveMinds Wins Nike India E-commerce Media Mandate
Madison HiveMinds has bagged Nike's India e-commerce media mandate, pegged at Rs 10-12 crore. Here's why the marketplace-led win matters for growth teams.
Digital Marketing
Offline Marketing Is Back: Why Hoardings Beat Banners
Rising CPMs and ad fatigue are pushing brands back to hoardings, print and live events. Here's how to stitch offline moments into a digital-first funnel.
Digital Marketing
Microsoft Ads Drops Max CPC From New Automated Campaigns
From Oct. 1, Microsoft Advertising kills Max CPC on new standalone automated bidding campaigns. Here's what changes and how to prep before the holidays.
Digital Marketing
Google Ads AI Dashboards Roll Out to Some Accounts
Google Ads AI Dashboards are appearing in accounts, turning text prompts into visual reports with real-time AI summaries. What it means for your reporting.
AI in Marketing
Google DigiPivot 2026 Opens: 2,000 Seats, AI Now Core
Google's DigiPivot 2026 opens with 2,000 seats and AI baked into the curriculum. Who's eligible, what's changed, and how marketers should use it.
Digital Marketing
Your Attribution Report Is More Modeled Than You Think
Signal loss shrank observable data while dashboards got more confident. Here's how to tell measured from modeled — and stop defunding channels that actually work.
Digital Marketing
ChatGPT Ads at 6 Months: Still No Benchmark for ‘Good’
Six months into ChatGPT Ads, CPCs range from under $3 to $23 and OpenAI has published no benchmarks. Here's how to test the channel without guessing.
Digital Marketing
When the Buying Job Outgrows Your Ad Platform
PPC Land argues the media buying job outgrew the buying platform years ago. Here is what that means for your ad stack, workflows and 2026 hiring plans.
Digital Marketing
Digital To Hit 80% Of Global Ad Revenue By 2029: Report
ICICI Securities says digital will take ~80% of global ad revenue by 2029, and India's digital ad spend is already nearing Rs 1 trillion. What it means for growth teams.
