Throwback
Share a Coke: How Coca-Cola Turned Packaging Into Media
In 2011, Coca-Cola replaced its logo with 150 Australian names and turned packaging into shareable, earned media. Here’s the campaign breakdown.
personalization.
Digital Marketing
52% Delete Cold Outreach Unread. What B2B Senders Must Change
Firmable asked 1,009 professionals how they treat cold outreach. Most delete or skim, yet many send it too, and relevance beats human authorship.
Digital Marketing
Five Below’s Digital Pivot: Social, Data, and Store Flywheel
Five Below grew comparable sales 14.1% by shifting ad dollars to social and CTV. Here's what the retailer's data roadmap means for growth teams.
Digital Marketing
Five Below’s Digital Marketing Bet Fuels 22.9% Growth
Zacks reports Five Below is shifting working media to social, CTV and YouTube, using social listening and checkout data to drive store visits.
AI in Marketing
AI Marketing in Action: 6 Campaign Lessons
Unilever scaled content threefold, Headspace personalized creative, and Popeyes UK boosted ROAS by 678%. Here are six AI marketing wins—and the lessons to borrow.
