Viral Campaigns
Special Tops Creative Circle with 11 Points: 5 Ad Lessons
Campaign Brief's November Creative Circle picks six standout Aussie ads. Special tops the agency table on 11 points. Here are the reusable lessons.
Product Demo.
Throwback
Volvo Trucks’ Epic Split: The Stunt That Sold Steering
A one-take stunt turned a truck steering feature into global earned media. Here's how Volvo Trucks made precision feel like cinema.
Ad Reviews
Selleys Undo Glue review: the glue you can undo
Selleys and Howatson+Company sell a glue you can undo with a life-stage home montage. Our review scores the hook, structure and share trigger.
Viral Campaigns
Smith & Jones Shows How to Spot Real Ginger Garlic Paste
Smith & Jones and Rasika Dugal turn a kitchen staple into a visible quality test, giving home cooks a sticky line to remember.
Viral Campaigns
Cuddly’s 7-day Permastink stunt pulls 25.6M views
VML had Dom Littrich wear one unwashed activewear suit for seven days to prove Cuddly Refresh Rinse works. The stunt pulled 25.6M views.
