Throwback
Honda Cog: The 2003 Ad That Made Engineering Go Viral
In 2003, Honda built a two-minute ad from real Accord parts, no CGI and 606 takes. Here's why it still works as product storytelling.
crazy4marketing.
In 2003, Honda built a two-minute ad from real Accord parts, no CGI and 606 takes. Here's why it still works as product storytelling.
How a tiny Darth Vader and a remote-started Passat became the Super Bowl ad that taught brands to launch early and let product deliver the payoff.