Viral Campaigns
Candyman Turns Halloween Fear into a Desi Connection Play
Candyman's A Desi Halloween campaign uses Tangy Tantrik, a ghost who can't scare, to reframe fear as connection—plus a Zepto tie-up.
quick commerce.
Digital Marketing
India Digital Ads Hit 60%: Retail Media, AI Rewire the Funnel
DCODE 2.0 says retail media, quick commerce, CTV and AI are pushing Indian brands to replace channel silos with journey-led planning.
Digital Marketing
India’s AdEx Goes Digital-First: 60% Share by 2026
India's ad market is projected to cross INR 2 lakh crore in 2026, with digital taking 60%. Here's where smart marketers will focus.
Digital Marketing
India AdEx to Cross Rs 2 Lakh Crore in 2026 as Digital Takes 60%
India's ad market is set to hit Rs 2 lakh crore in 2026 as digital captures 60% of spend, with retail media, quick commerce and CTV leading.
Digital Marketing
AI, Retail Media and Consumer Loops Reset India Marketing
DCODE 2.0 maps India's shift to digital-majority ad spend, retail media growth, AI search, first-party data and loop-based consumer journeys.
