AI in Marketing
AI pushes one agency to demand 5x faster work
Digital Square now expects teams to work five times faster with AI. The real shift: agencies must sell judgment, not production speed.
ROAS.
Digital Marketing
36% of Marketers Keep Paying for Channels They Doubt
Funnel's Playing defense report finds 36% of in-house marketers keep paying for channels they doubt. Here's why pressure and measurement gaps drive it.
AI in Marketing
42 ads to find one winner: Cuttable relaunches AI ads that learn
Cuttable's $20M Series A relaunch turns past ad performance into the next campaign. Its data: brands need about 42 ads to find one that works.
Digital Marketing
Google Ads Is Automating More: Your Measurement Must Catch Up
As Google Ads automates bidding, placements and creative, your conversion goals are the real steering wheel. Here's how to build a baseline that proves ROI.
Digital Marketing
Trade Desk touts 41% ROAS lift but no sample size
The Trade Desk says retail data drove 41% higher ROAS and 25% lower CPA, but no sample size, attribution model or matched comparison backs it.
Digital Marketing
What a 16-Term Grid Teaches About Marketing Measurement
PPC Land's latest word grid is a reminder that every marketing metric debate comes down to the denominator. Use that to settle dashboard fights.
Digital Marketing
When 6x ROAS Is Actually 1.5x: Explaining iROAS
Reported ROAS flatters media. iROAS estimates only the sales ads actually caused. Here's how to read the number, the tests behind it and the break-even point.
Digital Marketing
Google’s Aug 17 change ends 4,000% Shopping ROAS
Google's Aug 17 change ended a 4,000% Shopping ROAS setup built on a 300% target. Here's why budget-limited tROAS now behaves differently.
Digital Marketing
Comcast’s TV + streaming 2X ROAS claim needs a closer look
Comcast Advertising says pairing TV with streaming doubled incremental ROAS in H1 2026. The missing context matters for media buyers.
Digital Marketing
Your ROAS Is a Dial, Not a Verdict
ROAS weighs every sale by value, but platform attribution, margin and 2026 bidding changes decide whether the number means profit or just activity.
